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中国企業のグローバル競争力の発展に関する考察 : 海爾グループのケースを中心に
https://doi.org/10.24547/00000165
https://doi.org/10.24547/00000165a619ce9d-61d7-46da-8682-4d088cb68586
名前 / ファイル | ライセンス | アクション |
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中国企業のグローバル競争力の発展に関する考察 : 海爾グループのケースを中心に (993.2 kB)
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Copyright(c) 2011 by Toyo Gakuen University
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2019-05-13 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 中国企業のグローバル競争力の発展に関する考察 : 海爾グループのケースを中心に | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Examining the Development of Global Competitiveness of Chinese Firms : Based on a Case Study on Haier Group | |||||
言語 | ||||||
言語 | jpn | |||||
著者 |
李, 新建
× 李, 新建× 申, 美花× Li, Xinjian× Shin, Meehwa |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | グローバル市場において,日本企業の強力なライバルにまで成長してきている中国企業は日増しに増えている.近年,中国企業のマネジメントに関する研究が盛んに行われ,いわゆる「C理論」という新たな経営の理論体系の創出が期待されているようである.このようなトレンドの中で,本稿は海爾グループという中国の代表的な企業をケースとして取り上げ,そのグローバル競争力の向上の源泉を考察することを目的とする.研究背景を述べた後に海爾グループの業績に基づいて同社のグローバル競争力の到達水準を確認し,海爾独自の「人単合一ウィンウィン」経営システムを説明する.その後に海爾のマネジメントや組織能力の進化プロセスに注目しながら,同社の創業から今日までの発展段階と発展戦略の変化を整理する.さらに,パナソニック株式会社の企業文化や事業構成などの比較を行い,海爾の経営スタイルをより明確に把握する.最後に海爾の競争優位の源泉は低価格と適正品質などの製品上の特徴より,中国の事情に根付いた持続的且つダイナミックな組織能力の進化にあることを強調した. | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | More and more Chinese firms have grown to become strong competitors of Japanese companies in the global market. In recent years, research on the management of Chinese firms has increased rapidly, based on which even a new management theory called “C theory” seems to grow. This paper takes Haier Group as the representative sample of Chinese firms to examine the development process of its global competitiveness. After the introduction of research background, the authors confirm the current level of global competitiveness that Haier Group has achieved and then explain its unique management system named “Win-win Model of Individual-Goal Combination”. Then the authors examine Haier Group’s process of development and the changes in business strategies from its foundation to the present day, with a focus on the evolution of management system and organizational capabilities. Moreover, the authors make comparison to Panasonic Corporation in corporate culture and business portfolio in order to further clarify the characteristics of Haier Group. Finally, the authors emphasize that the source of the competitive advantage of Haier group resides with the continuous and dynamic evolution of its organizational capabilities which are rooted in the Chinese culture, rather than the features of its products in low price and proper quality as often indicates in extant literature. | |||||
書誌情報 |
現代経営経済研究 en : Toyo Gakuen University business and economic review 巻 5, 号 2, p. 35-53, 発行日 2019-03-30 |
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出版者 | ||||||
言語 | ja | |||||
出版者 | 東洋学園大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13492004 | |||||
著者版フラグ | ||||||
出版タイプ | VoR |