{"created":"2023-05-18T10:25:04.564534+00:00","id":760,"links":{},"metadata":{"_buckets":{"deposit":"720efae3-d440-477b-9efc-d87e3ae6486c"},"_deposit":{"created_by":7,"id":"760","owners":[7],"pid":{"revision_id":0,"type":"depid","value":"760"},"status":"published"},"_oai":{"id":"oai:togaku.repo.nii.ac.jp:00000760","sets":["1:6:94"]},"author_link":["34","206","558","560","35","208","559","561"],"control_number":"760","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"166","bibliographicPageStart":"140","bibliographicVolumeNumber":"5","bibliographic_titles":[{"bibliographic_title":"現代経営経済研究"},{"bibliographic_title":"Toyo Gakuen University business and economic review"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿は日本企業のタイ国市場開拓の取り組みに関するアンケート調査の結果を取りまとめたものである．調査はタイ国で行われ，2019年11月上旬に日本企業のタイ国における現地法人（約700社）宛てにアンケート調査票を郵送した．質問項目は，タイ国事業の経営目的の達成状況，タイ国市場開拓に向けての取り組み，既存の経営資源の活用，新しい知識・能力の習得などが中心である．2019年12月末までに56社から有効な回答が得られた．本稿は，これらの回答の集計結果を取りまとめ，日本企業のタイ国ハイエンド市場及び中間価格帯市場開拓の取り組み及びその効果を明らかにすることを目的としている．本調査の集計結果により，日本企業がタイ国ハイエンドと中間価格帯市場を重視している程度は如何なるものか，タイ国事業の経営成果は米欧韓多国籍企業及びタイ国企業と比べて如何なる水準にあるか，タイ国中間価格帯市場に向けた商品は如何なる特徴を有するか，タイ国事業展開における組織学習の実行状況は如何なるものであるかなどの側面において，新たな知見が得られた．","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"東洋学園大学","subitem_publisher_language":"ja"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13492004","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"metadata only access"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"李, 新建","creatorNameLang":"ja"},{"creatorName":"リ, シンケン","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"申, 美花","creatorNameLang":"ja"},{"creatorName":"シン, ミファ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"今口, 忠政","creatorNameLang":"ja"},{"creatorName":"イマグチ, タダマサ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"ピーダーアナンスタック, チャティー","creatorNameLang":"ja"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Li, Xinjian","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Shin, Meehwa","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Imaguchi, Tadamasa","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Preedaananthasuk, Chatree","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_title":"日本企業のタイ国ハイエンド及び中間価格帯市場の開拓に関するアンケート調査結果","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"日本企業のタイ国ハイエンド及び中間価格帯市場の開拓に関するアンケート調査結果","subitem_title_language":"ja"},{"subitem_title":"Results of Questionnaire Survey on Japanese Firms' Business Development in the High-end as well as the Mid-priced Market Segments of Thailand","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"7","path":["94"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2020-07-10"},"publish_date":"2020-07-10","publish_status":"0","recid":"760","relation_version_is_last":true,"title":["日本企業のタイ国ハイエンド及び中間価格帯市場の開拓に関するアンケート調査結果"],"weko_creator_id":"7","weko_shared_id":-1},"updated":"2023-06-22T09:09:20.268079+00:00"}