{"created":"2023-05-18T10:24:42.025135+00:00","id":335,"links":{},"metadata":{"_buckets":{"deposit":"5110fa27-f95a-4553-ae0c-64d27e790dae"},"_deposit":{"created_by":7,"id":"335","owners":[7],"pid":{"revision_id":0,"type":"depid","value":"335"},"status":"published"},"_oai":{"id":"oai:togaku.repo.nii.ac.jp:00000335","sets":["1:5:31"]},"author_link":["20","21"],"control_number":"335","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2006-03-15","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"14","bibliographicPageEnd":"188","bibliographicPageStart":"167","bibliographic_titles":[{"bibliographic_title":"東洋学園大学紀要"},{"bibliographic_title":"Bulletin of Toyo Gakuen University"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"前半は，2000年前後に生じた日米のITバブル崩壊の構造を解明して，当時の村田製作所の対応を競合他社と比較した。それをふまえ，後半は，同社の戦略性についてファイブフォース分析などの視点から整理し，戦略の実践における教育の重要性について検討した。その結果，対立的に捉えられがちなポジショニング論と資源ベース論（resource-based view）は二律背反的ではなく，相互補完的な分析ツールとして役立つことが明らかになった。また，産業財メーカーのマーケティング戦略を支える教育の戦略的重要性が確認できた。","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"東洋学園大学","subitem_publisher_language":"ja"}]},"item_10002_relation_12":{"attribute_name":"論文ID（NAID）","attribute_value_mlt":[{"subitem_relation_type":"isIdenticalTo","subitem_relation_type_id":{"subitem_relation_type_id_text":"110004616492","subitem_relation_type_select":"NAID"}}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10421432","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09196110","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"井原, 久光","creatorNameLang":"ja"},{"creatorName":"イハラ, ヒサミツ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"Ihara, Hisamitsu","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-12-05"}],"displaytype":"detail","filename":"KJ00004173233.pdf","filesize":[{"value":"1.9 MB"}],"format":"application/pdf","license_note":"Copyright(c) 2011 by Toyo Gakuen University","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"産業財メーカーのマーケティング戦略と教育の重要性 : 村田製作所に関する事例分析","url":"https://togaku.repo.nii.ac.jp/record/335/files/KJ00004173233.pdf"},"version_id":"70c23f82-5766-4fca-a81b-0a482977bbcc"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_title":"産業財メーカーのマーケティング戦略と教育の重要性--村田製作所に関する事例分析","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"産業財メーカーのマーケティング戦略と教育の重要性--村田製作所に関する事例分析","subitem_title_language":"ja"},{"subitem_title":"Marketing Strategies of Industrial Product Manufacturers and the Importance of Education: A Case Analysis of Murata Manufacturing Co., Ltd.","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"7","path":["31"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2019-12-05"},"publish_date":"2019-12-05","publish_status":"0","recid":"335","relation_version_is_last":true,"title":["産業財メーカーのマーケティング戦略と教育の重要性--村田製作所に関する事例分析"],"weko_creator_id":"7","weko_shared_id":-1},"updated":"2023-06-24T01:53:22.072665+00:00"}