{"created":"2023-05-18T10:24:27.186236+00:00","id":32,"links":{},"metadata":{"_buckets":{"deposit":"197d507c-62f6-4dc9-9a04-7692cb3cac9c"},"_deposit":{"created_by":7,"id":"32","owners":[7],"pid":{"revision_id":0,"type":"depid","value":"32"},"status":"published"},"_oai":{"id":"oai:togaku.repo.nii.ac.jp:00000032","sets":["1:6:11"]},"author_link":["46","47"],"control_number":"32","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2007-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"26","bibliographicPageStart":"1","bibliographicVolumeNumber":"2","bibliographic_titles":[{"bibliographic_title":"現代経営経済研究"},{"bibliographic_title":"Toyo Gakuen University business and economic review"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"日本各地に集積する産地の経営基盤が弱体化する中で,産地企業が厳しい岐路に立たされている.その多くは経営資源の乏しい中小零細企業であり,下請け賃加工形態による受身の経営を余儀なくされている.本稿では産地の農産品事業に焦点を当て,その事業展開の類型化を試みながら,マーケティングの視点から農産品の高付加価値化と販路開拓の方策について考察している.すなわち二つのケース研究を手がかりに,付加価値生産性を高めるために,一次産品供給から製品化への転換,主体的マーケティングの遂行に欠かせないブランド展開,特定顧客との直接的,継続的な関係性を重視するダイレクト・マーケティング手法の有効性を論じ,戦略的課題としての脱コモディティ化に向けた経験価値創出のマーケティングについて言及している.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"東洋学園大学","subitem_publisher_language":"ja"}]},"item_10002_relation_12":{"attribute_name":"論文ID(NAID)","attribute_value_mlt":[{"subitem_relation_type":"isIdenticalTo","subitem_relation_type_id":{"subitem_relation_type_id_text":"110008606531","subitem_relation_type_select":"NAID"}}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11928733","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13492004","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"鍋田, 英彦","creatorNameLang":"ja"},{"creatorName":"ナベタ, ヒデヒコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"Nabeta, Hidehiko","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-31"}],"displaytype":"detail","filename":"KJ00007168541.pdf","filesize":[{"value":"2.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"産地農産品のブランド展開とダイレクト・マーケティング","url":"https://togaku.repo.nii.ac.jp/record/32/files/KJ00007168541.pdf"},"version_id":"f1beb5b7-63c3-48c2-b0d6-3e9a9803dcf9"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_title":"産地農産品のブランド展開とダイレクト・マーケティング","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"産地農産品のブランド展開とダイレクト・マーケティング","subitem_title_language":"ja"},{"subitem_title":"Brand Development and Direct Marketing of Agricultural Products in Producing Areas","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"7","path":["11"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2018-03-31"},"publish_date":"2018-03-31","publish_status":"0","recid":"32","relation_version_is_last":true,"title":["産地農産品のブランド展開とダイレクト・マーケティング"],"weko_creator_id":"7","weko_shared_id":-1},"updated":"2023-06-22T09:12:01.767309+00:00"}