{"created":"2023-05-18T10:24:32.350932+00:00","id":137,"links":{},"metadata":{"_buckets":{"deposit":"fceefd67-4aa1-4590-8b64-9f99d7f171c6"},"_deposit":{"created_by":7,"id":"137","owners":[7],"pid":{"revision_id":0,"type":"depid","value":"137"},"status":"published"},"_oai":{"id":"oai:togaku.repo.nii.ac.jp:00000137","sets":["1:6:48"]},"author_link":["180","211"],"control_number":"137","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"72","bibliographicPageStart":"51","bibliographicVolumeNumber":"5","bibliographic_titles":[{"bibliographic_title":"現代経営経済研究"},{"bibliographic_title":"Toyo Gakuen University business and economic review"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"世界的にも集客力と知名度で定評のある文化イベント「ラ・フォル・ジュルネ」について発祥の地ナントと東京公演とを比較した結果，「イベントの位置付け」「財政基盤」「客層」の面で違いが明らかになった．文化イベント成功と継続の要件には，①誰もが参加できる企画内容，②財源の安定性，③共通価値の認識の3つが挙げられる．\n　また，当該イベントの顧客満足がどのように形成されているかを明らかにするため，JCSIの因果モデルなどを参考に全体モデルとそれに関わる仮説を提示した．このモデルは，顧客満足に関わるサービス要素を中心的要素（出演者，演奏曲など）と周辺的要素（雰囲気，食事情など）に分類し，両評価が顧客満足，推奨意向，ロイヤルティの形成に寄与するという仮説を反映させたものだ．\n 　This paper compares the performances of La Folle Journée, a renowned cultural event that draws visitors from around the world, in both its native Nantes, France, and in Tokyo, highlighting the differences in “event positioning,” “funding base,” and “audience base.” Keys to the success and sustainability of such cultural events include: (1) a setup that allows anyone to participate; (2) stability of funding sources; and (3) recognition of common values.\n　In addition, we posited a general model based on the JCSI’s causal model and others in order to identify how the event creates customer satisfaction. The model categorizes the service factors in customer satisfaction into central factors (performers, performance pieces, etc.) and peripheral factors (ambiance, meals, etc.) so that the hypothesis can reflect the role that these factors play in customer satisfaction, the inclination to recommend the event, and the creation of loyalty.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"東洋学園大学","subitem_publisher_language":"ja"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13492004","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"八塩, 圭子","creatorNameLang":"ja"},{"creatorName":"ヤシオ, ケイコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"Yashio, Keiko","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-05-25"}],"displaytype":"detail","filename":"GKKK20170103.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","license_note":"Copyright(c) 2011 by Toyo Gakuen University","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"文化イベントの顧客満足とロイヤルティ形成についての研究 : 『ラ・フォル・ジュルネ』日仏比較と顧客満足モデルの提示","url":"https://togaku.repo.nii.ac.jp/record/137/files/GKKK20170103.pdf"},"version_id":"8f51c3ec-35c7-4539-852c-dec89213bf85"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_title":"文化イベントの顧客満足とロイヤルティ形成についての研究 : 『ラ・フォル・ジュルネ』日仏比較と顧客満足モデルの提示","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"文化イベントの顧客満足とロイヤルティ形成についての研究 : 『ラ・フォル・ジュルネ』日仏比較と顧客満足モデルの提示","subitem_title_language":"ja"},{"subitem_title":"Creating Customer Satisfaction and Loyalty at Cultural Events : A Customer Satisfaction Model Comparing La Folle Journee in France and Japan","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"7","path":["48"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2018-05-25"},"publish_date":"2018-05-25","publish_status":"0","recid":"137","relation_version_is_last":true,"title":["文化イベントの顧客満足とロイヤルティ形成についての研究 : 『ラ・フォル・ジュルネ』日仏比較と顧客満足モデルの提示"],"weko_creator_id":"7","weko_shared_id":-1},"updated":"2023-06-22T09:09:52.369916+00:00"}