{"created":"2023-05-18T10:24:32.266022+00:00","id":135,"links":{},"metadata":{"_buckets":{"deposit":"c8c45d34-78ed-4fef-b5c6-4584ff999602"},"_deposit":{"created_by":7,"id":"135","owners":[7],"pid":{"revision_id":0,"type":"depid","value":"135"},"status":"published"},"_oai":{"id":"oai:togaku.repo.nii.ac.jp:00000135","sets":["1:6:48"]},"author_link":["34","206","207","208"],"control_number":"135","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"22","bibliographicPageStart":"1","bibliographicVolumeNumber":"5","bibliographic_titles":[{"bibliographic_title":"現代経営経済研究"},{"bibliographic_title":"Toyo Gakuen University business and economic review"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿は日本企業の海外市場戦略の転換の歴史的トレンドを確認した上で，経営戦略と国際経営の典型的な視点から，日本企業の新興国中間層市場開拓の戦略課題を明確化させようとするものである．近年，日本企業の新興国市場開拓に関する文献は急増してきたが，新興国中間層市場に焦点を当てた研究は極めて不足している．本稿はポジションニング競争戦略論，破壊的イノベーション，RPV理論と組織学習，グローバル統合と現地適応のバランス，ものづくりの競争力の階層的モデルの視点から，新興国中間層市場を開拓するために必要とされる重要な要因・プロセス・価値転換等を9つの戦略課題に集約した．これらの戦略課題は日本企業の新興国中間層市場開拓に取り組むための効果的なアプローチを示唆している．戦略課題の更なる精緻化や実証的研究は今後の研究課題にしたい．\n 　The purpose of this paper is to clarify the strategic challenges that Japanese firms face in developing the middle class segment in the emerging economies. Although literature on emerging economies has increased rapidly in recent years, research on the development of middle class market segments is in great scarcity. This paper applies the basic frameworks of competitive strategy, disruptive innovation, RPV theory and organizational learning, balance of global integration and local responsiveness, the hierarchical modal of manufacturing competence, and has summed up 9 strategic challenges which indicate important directions for Japanese firms to attract and maintain the middle class consumers in the emerging economies. While clarification of those strategic challenges brings about new insights, further analysis and empirical research on them is required in future study.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"東洋学園大学","subitem_publisher_language":"ja"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13492004","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"李, 新建","creatorNameLang":"ja"},{"creatorName":"リ, シンケン","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"申, 美花","creatorNameLang":"ja"},{"creatorName":"シン, ミファ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Li, Xinjian","creatorNameLang":"en"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Shin, Meehwa","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-05-25"}],"displaytype":"detail","filename":"GKKK20170101.pdf","filesize":[{"value":"841.3 kB"}],"format":"application/pdf","license_note":"Copyright(c) 2011 by Toyo Gakuen University","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"日本企業の新興国中間層市場開拓の戦略課題に関する考察","url":"https://togaku.repo.nii.ac.jp/record/135/files/GKKK20170101.pdf"},"version_id":"4297cacd-a1ca-4743-ba32-4b607324effe"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_title":"日本企業の新興国中間層市場開拓の戦略課題に関する考察","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"日本企業の新興国中間層市場開拓の戦略課題に関する考察","subitem_title_language":"ja"},{"subitem_title":"Japanese Firm's Strategic Challenges towards Developing the Middle Class Market in the Emerging Economies","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"7","path":["48"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2018-05-25"},"publish_date":"2018-05-25","publish_status":"0","recid":"135","relation_version_is_last":true,"title":["日本企業の新興国中間層市場開拓の戦略課題に関する考察"],"weko_creator_id":"7","weko_shared_id":-1},"updated":"2023-06-22T09:09:53.451845+00:00"}